'Nurturing young talent'
We are sponsors of Middlesbrough Football Club and have created a successful partnership since the 2016/17 season. From the 2023/24 season LV are premium partners, also having a choice of Matchday Sponsorship. As part of the partnership, we have an executive box at Middlesbrough’s Riverside Stadium, where on matchdays we can entertain clients or reward staff with full corporate hospitality.
Sponsoring MFC assists us in reaching a massive spectator audience: the English Football League is broadcast in over 170 territories, meaning that our pitch facing advertising can been seen by over 950 million households, over 150 million in the UK alone.
MFC are a football club that have always been highly regarded for nurturing youth team players, aiding their development and giving them a chance in the first team. This is in keeping with the ethos at LV of recognising talent and helping it to progress through the business.